OpenAI mastered something 90% of AI companies fail at: they made ChatGPT feel like the enterprise baseline before alternatives even existed. Sam Altman didn't just build a product—he built a narrative. In this episode, we break down how OpenAI controlled the entire enterprise conversation through strategic announcements, founder branding, and press relationships. We're talking timing, messaging, and the specific plays that made enterprises feel like they were falling behind.
We dissect how they shifted from "viral consumer product" to "enterprise infrastructure standard" through deliberate content strategy. You'll see how they timed product launches with enterprise case studies, how Sam Altman positioned himself as the voice of responsible AI to enterprise buyers, and how they managed the narrative during controversies. We also explore how OpenAI's press relationships became a sales enablement tool—briefing journalists before announcements to shape media coverage.
Key Takeaways:
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