We've been in the room where enterprise deals die. We know how to prevent it.
Our team has analyzed 700+ enterprise AI transformations, facilitating over $2.1B in deals. We've seen the pattern: great technology loses to "safe" incumbents or stalls into "No Decision" because the narrative doesn't land. ThoughtCred exists to fix that.
Because we focus exclusively on AI and enterprise technology companies, we continuously learn, iterate, and apply insights across our client portfolio. We're not generalist marketers learning your space. We live in it.
Your technology is better than your competitors'. But they're winning deals because they connect what they have with what buyers actually need. They sound like the safe choice.
Enterprise buyers don't optimize for the best solution. They optimize for the safest decision. The CIO who signs off on your platform is staking their reputation on it. The procurement team has to justify the choice to finance. The internal champion has to defend you when things go wrong.
In enterprise deals, nobody gets fired for choosing the incumbent. They get fired for choosing the startup that failed. Your competitors understand this. They're not selling features. They're selling risk mitigation.
We create the frameworks that flip that dynamic, making your Series A + startup look like the logical, future-proof decision. Not by exaggerating what you are, but by connecting your true strengths to what enterprise buyers actually care about: reducing risk, defending the decision internally, and looking smart when the board asks questions.
Your positioning co-exists with sales cycles, product launches, and GTM motions. We see the bigger picture: how Narrative Intelligence fits with demand gen, ABM campaigns, and the enterprise buying journey you're building.
We also get the internal dynamics. Getting buy-in from founders, sales leaders, and product teams isn't easy. We help you communicate impact in language that resonates with each stakeholder.
Here's the reality of enterprise sales: you're never in the room where the final decision happens. Your internal champion, the person who believes in your product, has to sell it to their CFO, their board, their procurement team.
We write the words they'll use. The frameworks. The slides. The one-pagers that answer objections before they're raised. When your champion walks into that budget meeting, they're carrying ammunition we built together.
Every client brings their own perspective on what thought leadership should look like. Whether you're a founder finding your voice or a marketing leader scaling executive presence, we meet you where you are. We educate, challenge assumptions, and build alongside you, developing narratives that position you as the definitive authority in your space.
We target Sales Velocity over Lead Volume. Our clients typically see:
Vanity metrics have their place as leading indicators. But we measure success by what actually matters: qualified conversations, enterprise pipeline, and closed revenue.
Here's what most firms don't understand yet: AI systems are increasingly involved in how enterprises evaluate vendors. When a procurement team asks their AI assistant to compare solutions, when a CIO uses AI to research options, when automated workflows filter vendor shortlists, your narrative needs to be optimized for that.
Vendor Evaluation Optimization (VEO) is a new category we're defining. It's distinct from existing AEO platforms. It's about ensuring your positioning, your differentiation, your proof points are structured so AI systems accurately represent your value during the buying process. This isn't SEO for chatbots. It's strategic narrative architecture for the age of AI-assisted procurement.
We insist on transparent reporting so you know whether we're generating results. When something isn't working, we say so directly and pivot. No hand-wavy explanations. No hiding behind impressions and engagement rates.
We amplify and systematize your narrative. We don't create it from scratch. Clients succeed with us when they already understand who they serve and why they win. If you're still figuring that out, we'll tell you honestly and point you toward resources that help.
We're not the cheapest option, and we're transparent about that from the first conversation. We effectively act as a fractional "VP of Product Marketing" plus a full narrative team, which often saves Series A companies from hiring 2-3 full-time employees. We partner with marketing leaders and founders ready to invest in strategic narrative work, not just production.
If you need high-quality contractors until you're ready for a larger engagement, we can recommend people we trust.
The desire for immediate results usually means you need immediate results. In those cases, invest in paid marketing and outbound first. We build reputation and sales velocity. That's a different motion than lead generation.
Our impact is long-term brand authority and shortened sales cycles. If your CFO needs a spreadsheet showing exactly how many leads came from marketing this month, a performance marketing firm will serve you better right now.
When someone asks for guaranteed results, it often signals limited experience with enterprise sales cycles. Narrative work isn't paid media with predictable CPLs. If you need that level of certainty, other channels might be a better fit right now.
Our Narrative Sprint methodology is built for speed. If your legal and compliance teams take weeks to approve a single asset, our fast-paced model will create friction. We work best with companies that can move decisively.
Some companies want narrative, paid, social, design, and video under one contract. That's possible to find, but rare, and it definitely isn't us.
We have an intense focus on what we're exceptional at: Narrative Intelligence for AI and enterprise technology companies selling into complex buying cycles. We write for the buyer who signs the check, not the developer who implements the code. We create sales ammunition, not brand halo assets.
We focus on who is reading, not how many are reading. If your primary metric is website visitors, a traditional SEO firm will serve you better. We optimize for deal velocity and champion enablement.
You have deals sitting in pipeline right now that should have closed. Champions who went quiet. Procurement cycles that stretched from weeks into months. Decision makers who “need more information” but won’t say what.
The problem isn’t your product. It’s the narrative.
We unstick deals that are stuck in your pipeline.
Let’s talk →
.svg)
